With over 50 years of expertise in hospitality amenities, Groupe GM partners with hotels, resorts, cruise lines, and leading lifestyle brands to develop premium cosmetic solutions tailored to the hospitality industry.
Our expertise combines cosmetic formulation, sustainable design, innovative dispensing systems, and global distribution in more than 80 countries.
Hotel amenities are products provided to enhance guest comfort during a stay. These typically include toiletries such as shampoo, conditioner, body wash, soap, and lotion, as well as accessories like dental kits, slippers, and vanity sets.
Specialized hospitality suppliers such as Groupe GM design these products specifically for hotel environments, combining cosmetic expertise with operational efficiency and sustainability considerations.
When selecting an amenities supplier, hotels should evaluate several key factors, including product quality, brand alignment, sustainability credentials, operational efficiency, and the supplier’s ability to support international distribution.
Amenities play an important role in the guest experience, so hotels often look for partners who can offer high-quality cosmetic formulations, thoughtful design, and solutions that reflect the identity of the property. Sustainability is also a major consideration, with many hotels prioritizing refillable systems, eco-designed packaging, and responsibly sourced ingredients.
An experienced partner can help hotels navigate these considerations while ensuring compliance with international cosmetic regulations and operational practicality for housekeeping teams. With more than 50 years of expertise and a presence in over 80 countries, Groupe GM works closely with hotels and hotel groups to develop tailored amenity programs that combine cosmetic expertise, brand partnerships, and innovative dispensing solutions.
Groupe GM works closely with hotels to develop customized amenities that reflect the identity and positioning of each property.
Our teams support hotels throughout the entire development process, from defining the concept and selecting fragrances and cosmetic formulations to designing packaging, dispensers, and complementary accessories. Hotels can choose from Groupe GM’s portfolio of exclusive branded collections created in partnership with renowned cosmetic and lifestyle brands, or develop fully bespoke amenity lines tailored specifically to their brand universe.
By combining cosmetic expertise, creative design, and operational know-how, Groupe GM helps hotels create a consistent sensory experience for their guests while ensuring high product quality, regulatory compliance, and efficient global distribution.
Hotels increasingly prioritize solutions that reduce packaging waste, use responsibly sourced ingredients, and integrate eco-design principles.
Through initiatives such as the Care About Earth program, Groupe GM develops eco-designed amenities, refillable solutions, and sustainable packaging innovations that reduce environmental impact while maintaining premium cosmetic quality.
Large-format dispensers help hotels significantly reduce packaging waste compared to single-use toiletry bottles while improving operational efficiency for housekeeping teams.
They also reduce the frequency of product replacement, simplify inventory management, and support sustainability initiatives by limiting the use of individual plastic packaging.
However, the design of the refill system is essential to ensure hygiene, product integrity, and guest safety. Not all large-format systems offer the same level of hygiene and traceability. Open bulk refilling solutions can present risks related to contamination, product mixing, and inconsistent product quality.
At Groupe GM, we therefore develop large-format dispensing solutions that prioritize sealed refilling technologies, product traceability, ease of use for housekeeping teams, and a refined guest experience.
Yes. When designed correctly, refillable dispensers can fully align with the expectations of luxury hospitality.
High-end hotels require solutions that combine refined design, premium formulations, impeccable hygiene, and brand alignment. This is why Groupe GM developed the EcoFill system, which uses sealed refill pouches rather than open bulk refilling.
This approach ensures that the product delivered to the guest remains exactly as intended by the brand, with full traceability and compliance with cosmetic regulations. At the same time, dispensers are designed with elegant materials and finishes that integrate seamlessly into luxury bathroom environments.
By combining premium cosmetic formulations, sophisticated design, and a hygienic sealed refill system, Groupe GM enables luxury hotels to adopt refillable solutions without compromising guest experience or brand standards.
Groupe GM partners with cosmetic, spa, fashion, fragrance and lifestyle brands to transform their products into exclusive hospitality amenity collections.
Our teams work closely with each brand to adapt formulations, fragrances, packaging, and formats to the specific requirements of the hospitality industry. This includes developing products that are compatible with refillable dispensers, ensuring compliance with international cosmetic regulations, and designing packaging suited to hotel operations.
From concept development and product design to manufacturing and distribution, Groupe GM supports brands throughout the entire process, allowing them to extend their universe into the hospitality sector while preserving their identity and product quality.
Hospitality offers brands a unique opportunity to introduce their products to a global audience through immersive guest experiences.
By partnering with Groupe GM, brands can bring their fragrances, skincare, or lifestyle concepts into hotels, where guests can discover them in a refined and experiential setting. This environment encourages brand discovery and creates meaningful connections with travelers.
With more than 50 years of expertise in hospitality amenities and a distribution network covering over 80 countries, Groupe GM enables brands to expand their visibility worldwide while ensuring operational excellence, regulatory compliance, and high-quality production standards.