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Social & environmental responsibility

Vector 24
Groupe GM's dedication to social and environmental responsibility is embedded in our core values and guides every aspect of our operations.
Vector 24
Guided by our family values, we are committed to enriching communities, preserving the environment, and supporting the well-being of our employees. At Groupe GM, social and environmental responsibility is not an initiative—it is a principle that drives us to uphold ethical practices, promote sustainable innovation, and strengthen our connections with both local and global communities.
Ecovadis Silver Sustainability Rating badge indicating a top 15% ranking, dated September 2025.

Excellence in
Sustainable Stewardship

Our commitment to social responsibility has been recognized with an EcoVadis Silver Medal, placing us within the top tier of Silver-rated companies for our achievements in Environment, Human Rights, Ethics, and Responsible Sourcing.

People, Ethics
& Responsibility

We uphold the strictest international labor and human rights standards.
Our employees are supported through personal and professional development, while their health and safety are safeguarded through regular training and preventive measures.
Integrity guides all our actions, reinforced by our Code of Conduct and Ethics, as well as our Human Rights Policy and our Working Conditions & Safety Policy. These documents are available for consultation below:
A large group of over 50 individuals in white lab coats and hairnets stands together in a factory setting, smiling at the camera with arms crossed. Boxes and machinery are visible in the background.
A spacious industrial facility with machinery and production lines, where workers in white uniforms are operating equipment and handling materials. There are pallets stacked in one area, with a clean and orderly workspace.

Sustainable
Operations Infrastructure

Our offices and factories benefit from direct natural light, and 100% of the electricity used at some of our sites comes from renewable sources, fostering a vibrant, energy-efficient environment.
At our Portuguese factory, 466 solar panels have been installed, significantly reducing our reliance on non-renewable energy.

Building Stronger
Communities Together

We actively support local and global initiatives that promote well-being, inclusion, and sustainability. Key programs include:
  • Agence du Don en Nature : redistributing unused amenities products to charities across France.
  • Fundação Ronald McDonald : Supporting hospitalized children and their families with hygiene kits in Portugal and engaging our employees in corporate volunteering to assemble the kits.
  • Grace Portugal : collaborating with a pioneering CSR-focused association in Portugal.
  • Unisoap France : recycling hotel soaps into new hygiene products for communities in need.
  • Fondation Antoine de Saint Exupéry : supporting educational, cultural, and humanitarian programs for youth worldwide.
  • APPACDM Porto - Associação Portuguesa de Pais e Amigos do Cidadão Deficiente Mental do Porto : Contributing to social inclusion and development through joint projects.
 
Past collaborations also include the Red Cross, Dons Solidaires, Care France, AP-HP, ANAP, and the “Paper for Food” campaign, along with support for local events.
A stylized house with a heart at the top, featuring two hands shaking, with the text "Fundação Infantil Ronald McDonald™ Portugal" and the phrase "Aproximamos famílias" below.A blue background featuring the logo of "Agence du Don en Nature," with the initials "ADN" prominently displayed.Logo for Unisoap featuring a heart shape with a water droplet inside, accompanied by the text "RECYCLING SOAP FOR PEOPLE" below it. The background is a soft turquoise color.Logo of "GRACE," featuring a stylized letter "G" made up of colorful shapes, with the word "GRACE" written in bold orange letters beneath it.
Several hands of different skin tones rest on a tree trunk in a lush green forest, symbolizing connection with nature.
Close-up of textured, corrugated cardboard, showcasing its wavy layers and folds. The background is softly blurred, highlighting the paper's intricate patterns.

Advancing Circular
Economy:
Second Life Initiatives

We give products a second life through initiatives like Unisoap in France, recycling hotel soaps and redistributing them to communities in need.
At our sites, 77% of waste was recycled in 2024, guided by our recycling charter, which also supports customers in their own waste management efforts. Find our recycling charter here.
You can also find our environmental policy here.

Discover our other initiatives

Through our pioneering initiatives, Groupe GM minimizes its ecological footprint while empowering hotels to enhance their sustainability practices. Our Care About Earth program embodies our commitment to environmental responsibility, setting a benchmark for the hospitality industry.
“Our raison d’être is to provide amenities that reflect your unique hotel identity,
perfectly tailored to your needs and respectful of nature.”
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