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A bottle of Lancôme perfume surrounded by green leaves, a lemon, and floral elements against a soft green background.

1972

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Ô de LANCÔME by L’ORÉAL

Georges Marchand, founder of Groupe GM reinvents the concept of hotel amenities, starting with Ô de LANCÔME by L’ORÉAL.

1975

AFI

Creation in France of AFI, the first distributor of the future Groupe GM network, and launch of the brand BIENVENUE
A luxurious glass perfume bottle with a decorative floral cap, featuring a golden-yellow fragrance inside, set against a light background with illustrated floral elements.

1988

NINA RICCI

Exclusive worldwide license agreement with NINA RICCI.
A female worker in a white lab coat and hairnet operates machinery in a manufacturing facility, handling a purple component on an assembly line.

1994

GROUPE GM COSMÉTIQUES FRANCE

Creation of GGMCF near Lyon, France, specializing in cosmetic production and bottle filling for hospitality amenities.
A modern building with the "Groupe GM" sign prominently displayed above a blue door, surrounded by neatly trimmed greenery and trees, with a simplified outline map of an unspecified region at the bottom.

2003

GROUPE GM PENINSULA
IBERICA & GROUPE GM COSMETICA PORTUGAL

Establishment of the the first affiliate in the Iberic Peninsula, and creation of an industrial complex in Portugal for developing and producing solid cosmetics.
A red perfume bottle labeled "Eau Dynamisante" by Clarins is surrounded by splashes of water, herbs, and fruits against a bright yellow background.

2006

CLARINS GROUP

Exclusive worldwide license agreement with CLARINS Group.
EU Ecolabel logo featuring a green plant and stars, with the website URL www.ecolabel.eu.

ECOLABEL

Development of the company’s first Eco-label certified products, marking a milestone in sustainable innovation.

2008

A luxurious golden perfume bottle with intricate detailing and a decorative cap, illuminated against a dark background.

GUERLAIN EAU IMPÉRIALE

Exclusive worldwide licensing agreement with LVMH for the GUERLAIN Eau Impériale luxury hotel collection.
A bottle of NUXE Huile Prodigieuse multi-purpose dry oil surrounded by colorful flowers, almonds, and petals on a golden background.

2013

NUXE

Exclusive worldwide license agreement with NUXE.
A clear perfume bottle labeled "Eau de Magnolia" by Carlos Benaim, featuring a black cap and a minimalist design. The bottle is set against a plain background.

2017

PARFUMS FRÉDÉRIC MALLE

Exclusive worldwide license agreement with Estée Lauder Group for ÉDITIONS DE PARFUMS FRÉDÉRIC MALLE.
Aerial view of lush, terraced green hills with the text "CARE ABOUT EARTH" overlaying the image, accompanied by a vibrant green leaf at the bottom.

CARE ABOUT EARTH

Launch of the 'Care About Earth' program, affirming our commitment to sustainable product development and environmental impact reduction.

2018

GROUPE GM

Groupe GM France becomes the new name of AFICOM
Ecovadis 2023

2023

ECOVADIS

Our commitment to sustainable and ethical practices in the hospitality industry was awarded with a Silver medal.
A simple black arrow pointing to the left. The background is blank.
An arrow pointing to the right, indicating direction or movement.
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1972
A bottle of Lancôme perfume surrounded by green leaves, a lemon, and floral elements against a soft green background.

Ô de LANCÔME by L’ORÉAL

Georges Marchand, founder of Groupe GM reinvents the concept of hotel amenities, starting with Ô de LANCÔME by L’ORÉAL.
1975

AFI

Creation in France of AFI, the first distributor of the future Groupe GM network, and launch of the brand BIENVENUE
1988
A luxurious glass perfume bottle with a decorative floral cap, featuring a golden-yellow fragrance inside, set against a light background with illustrated floral elements.

NINA RICCI

Exclusive worldwide license agreement with NINA RICCI.
1994
A female worker in a white lab coat and hairnet operates machinery in a manufacturing facility, handling a purple component on an assembly line.

GROUPE GM COSMÉTIQUES FRANCE

Creation of GGMCF near Lyon, France, specializing in cosmetic production and bottle filling for hospitality amenities.
2003
A modern building with the "Groupe GM" sign prominently displayed above a blue door, surrounded by neatly trimmed greenery and trees, with a simplified outline map of an unspecified region at the bottom.

GROUPE GM PENINSULA
IBERICA & GROUPE GM COSMETICA PORTUGAL

Establishment of the the first affiliate in the Iberic Peninsula, and creation of an industrial complex in Portugal for developing and producing solid cosmetics.
2006
A red perfume bottle labeled "Eau Dynamisante" by Clarins is surrounded by splashes of water, herbs, and fruits against a bright yellow background.

CLARINS GROUP

Exclusive worldwide license agreement with CLARINS Group.
2008
A luxurious golden perfume bottle with intricate detailing and a decorative cap, illuminated against a dark background.

GUERLAIN EAU IMPÉRIALE

Exclusive worldwide licensing agreement with LVMH for the GUERLAIN Eau Impériale luxury hotel collection.
2013
A bottle of NUXE Huile Prodigieuse multi-purpose dry oil surrounded by colorful flowers, almonds, and petals on a golden background.

NUXE

Exclusive worldwide license agreement with NUXE.
2017
A clear perfume bottle labeled "Eau de Magnolia" by Carlos Benaim, featuring a black cap and a minimalist design. The bottle is set against a plain background.

PARFUMS FRÉDÉRIC MALLE

Exclusive worldwide license agreement with Estée Lauder Group for ÉDITIONS DE PARFUMS FRÉDÉRIC MALLE.
2018
Aerial view of lush, terraced green hills with the text "CARE ABOUT EARTH" overlaying the image, accompanied by a vibrant green leaf at the bottom.

CARE ABOUT EARTH

Launch of the 'Care About Earth' program, affirming our commitment to sustainable product development and environmental impact reduction.

GROUPE GM

Groupe GM France becomes the new name of AFICOM
2023
Ecovadis 2023

ECOVADIS

Our commitment to sustainable and ethical practices in the hospitality industry was awarded with a Silver medal.
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